Last night I was in Boston at the monthly NAWBO (National Assoc. of Women Business Owners) meeting. It's a wonderful group of strong, intelligent business women running companies large and small. My business is one of the small ones and when introducing myself I continue to struggle with the "what I do" response. My work, and therefore my company, is actually a catalyst for business and professional growth. So, last night Gloria, the president of a staffing firm - $12 million in sales last year - asked me what I did, Susan, standing next to me, said "She's a wonderful business coach." Ughhhhh. Coooooach?! "Oh, no." I thought.
I thought about this on the long drive back to Maine last night. Why was I feeling this way? And I realized it was because I wasn't alone; many people have a similar perception of "coaches". Why IS that? Granted, there are a lot of coaches out there who may not be very good; but then again there are plumbers, carpenters, car mechanics, etc. who shouldn’t be out there, as well.
Why is it that top performing athletes have professional guidance from people whose sole responsibility is to help them perform better? Yet when it comes to our businesses – or, if I may be so BOLD – our lives, we think we've got it covered?
I have no idea. However, from someone who has worked with a coach, I will tell you, without a doubt, it has been worth every penny.
Here’s what it gives you:
An objective point of view. Particularly if work alone, having someone who can help you sort through the ins and outs, the opportunities and the fears is tremendously helpful. You can't see yourself working any more than an athlete can see himself playing. A coach sees what you can't.
A paid professional. Although your spouse and/or friends may be willing to listen and offer input on important issues, because of your relationship with them they will never be completely impartial. Also, with friends and your spouse it can't be all about you, all the time. On the other hand, with your coach, it is just that; all about you. Your time with the coach – as with any professional you hire (attorney, doctor, etc.) – is dedicated to you. A coach also understands when to push back, when to encourage, and when to remain absolutely silent.
A time to focus. I have to admit, there are those times when I'd rather just keep working and not take the time. Those tend to be the times I need the session the most. The appointments force you to stop running, check your course and make sure you’re headed in the right direction.
So, am I a coach? I suppose some of what I do is coaching and that’s a good thing.
If you think coaching is only for people with "problems," you're looking at the wrong side of the equation. If you want to be among the best and play in The Big Game, consider a coach. Coach Belichick would agree. Go Pats!
Two wonderful coaches right here are Rhoda Mitchell, New Leaves and
Barbara Babkirk, Heart at Work. …and if you want a catalyst to get your professional business to the next level – or, er a business coach, be BOLD and call me.
